Case Study: Motivating a team using Agile practices

A while ago I did some consultancy with an Israeli company that was kicking off a large, complicated and challenging project. They wanted advice on how to motivate the team so I looked in my toolkit – both Agile and general management – and suggested a few things.

It is worth emphasising that the company’s sole concern in this case, and the reason for my engagement, was "motivation" and not Agile per se.
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Managers v Leaders: Are Managers Plodders and Leaders Cool?

I consider myself a good manager and a passable leader. This should be okay but there is a certain anti-manager trend in the business world that is particularly prevalent in the Agile community. For example it has been common for Agilists to say "We don’t need no stinking managers " (Esther Derby: Rethinking Managers Relationship with Agile Teams).

It seems that leaders are somehow more cool than managers. Conventional wisdom says "Managers do things right; Leaders do the right things" (Buckingham & Coffman, 2001). And Jim Highsmith (2009), one of the Agile gurus, makes it clear that Leader = Agile and Manager = Non-Agile. Ouch.

Agile leaders lead teams, non-agile ones manage tasks.

Highsmith (2009) cited by Scrum Expert

All of which makes self-labelling as a "manager", particularly an "Agile manager", rather risky. But before I go off to find a job as a leader, for which I’m possibly under qualified, I thought I’d take a look at the differences between leaders and managers and assess whether common wisdom is, after all, very wise at all. To do that I’ll outline what a couple of other people say about managers and leaders and how that marries up with my own view.
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Declaration of Interdependence

In 2004 some people met to define what agile project management should mean. In February 2005 they published a statement called the “Declaration of Interdependence” (DOI). According to David Anderson (Kanban and the DOI), one of the signatories, the intent was to:

  • define a value system by which modern 21st Century project managers should live and
  • galvanise a community around general application of agile project management

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Using a Product Led Matrix in Lean-Agile

I’ve worked in a variety of organisational settings including matrixed and non-matrixed. Based on this experience I thought I’d write up a few observations about organisational structures.

Traditionally companies have been organised into functional teams. More recently, partly as a result of Scrum and Lean for Software Engineering, companies are moving to departments containing cross functional product teams. Some organisations have a mix, for example, design might be a functional department but other departments might contain product teams. Other companies try to combine function and product into a explicit matrix structure. This ensures both product and function are represented on the management team.
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