Artificial Intelligence. Two words that trigger everything from excited coffee chats with my mates to boardroom FOMO to outright apocalyptic fear. AI has dominated every conversation I’ve had for the last six months. Everyone wants a slice of it. It shows up in product roadmaps, vendor decks, job specs, and shareholder updates. But when I scratched beneath the surface, I found a messy pile of buzzwords and vague ambition.
I don’t know about you, but I like simple. So here is my attempt to make AI simple.
If you’re leading digital delivery, managing platforms, or just trying to figure out what AI means for your portfolio, this is your practical intro. There are buzzwords, but I explain them. There is no hype because I don’t have to impress anybody. It is just a clear look at how AI is structured, what matters now, and what’s coming.