Good Strategy, Bad Strategy by Richard Rumelt is a well-known business and strategy book from 2011. Its central concept is focus — and more precisely, focus + asymmetry: finding where a small, well-directed push moves the system far more than a large, unfocused effort. The purpose of that push is value creation — producing the greatest positive impact for customers, stakeholders, and society with the least waste of time, capital, and attention.
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