What do you do when the business imposes an arbitrary deadline?

My business stakeholders wanted the product launch to align with a major event in the political calendar – happens to have been the state opening of British parliament. The product was all about politics so launching simultaneously with a major political event made perfect sense to the business folk. The trouble was that this was just an arbitrary date as far as the development team was concerned. What do you do when the business imposes an arbitrary deadline?
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Fluid Planning and Execution Creates Agility

Thought leaders in the US military are challenging traditional approaches to command and control. These military innovators are proposing a more fluid approach that allows simultaneous planning and execution. It is good to see they are catching up but as an Agile practitioner I already do fluid planning and execution.
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