Disruptive Innovation is an Illusion Hiding Efficiency

The way I see it disruptive innovation is an illusion to observers who have not had the same focus. From my experience that apparent disruptive innovation actually comes from companies who have invested and honed very tight, very frugal or cost effective product iterations on what is ultimately a predictable destination. In other words, to be truly innovative in a digital landscape you just need to be very efficient.
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Purpose Finding: Only solve problems you need to

Brian Williamson has commented that although “problem-solving is important and good when you are stuck. I’m convinced we are in need of some more purpose finding.” I agree and finding purpose manifests in several places in my approach.
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